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_MG_8525 (1)itsbyu began when sisters Christine and Caroline Strzalka noticed a growing trend in weddings…brides who visited Christine’s flower studio in Philadelphia kept asking if there was a way they could DIY their wedding flowers to save money AND add a more personal touch. And so, itsbyu flower kits were born. When a bride DIYs her wedding flowers with itsbyu, SHE CAN SAVE UP TO 80% off what a wedding florist would charge!


Customers choose from a wide selection of bouquets, boutonnieres, flower crowns, corsages, and centerpieces on A few days before the big event, itsbyu sends a kit, right to the customer’s door, with everything that’s needed to successfully make the flower arrangements – including: farm fresh flowers, tools, and easy-to-follow streaming video lessons. Most kits take under 30 minutes and absolutely no floral experience is required for success!


itsbyu believes in sustainability. All flowers in itsbyu kits are sourced from organic, fair-trade farms, and sourced locally, when available. And for every kit purchased, a donation is made to charity…itsbyu has also partnered with Matt Damon’s charity,, and with Random Acts of Flowers, a charity that upcycles used wedding flowers and distributes them to patients in hospitals and nursing homes.

ABOUT THE FOUNDERS:Garden_3_piecekit_1

Christine Strzalka, Co-Founder

Christine is an award-winning florist and the founder of “Secret-of-Flowers” Floral Art Studio in Philadelphia and she teaches DIY flower workshops in the tri-state area. Christine also has a background in social media strategy and as a marketing communication executive.

Caroline Strzalka, Co-Founder

Caroline is a media executive and Wharton MBA who has built digital businesses for some of the world’s top brands. Caroline’s experience has led her to help create and distribute video, audio, and gaming product globally, including over 40 apps. Caroline is also a former investment banker.