Furthering Awareness of DIY Lifestyle Expert Lia Griffith
Challenge
Build brand recognition for Lia Griffith as a nationally recognized DIY designer with regular appearances on local and national television, as well as a go-to expert for DIY ideas.
Solution
- Build Lia’s media reel with local TV segments.
- Find contributorship opportunities for Lia in online and print media.
- Secure national print and broadcast placements.
Results
Secured multiple appearances for Lia Griffith in local TV segments around the country, including AM Northwest, New Day Northwest, Good Things Utah and Good Morning Texas.- Secured a national Fourth of July TV segment on TODAY with Kathie Lee & Hoda, as well as an Easter segment with Sheinelle Jones and Al Roker.
- Secured multiple national TV segments on Hallmark’s Home & Family.
- Lia did a Facebook Live video from the National Stationery Show in NYC with House Beautiful that garnered over 38,000 views.
- Lia’s crafts and ideas featured in multiple articles, including Better Homes & Gardens, Woman’s Day and Associated Press.
- Arranged meetings for Lia Griffith with fashion, DIY and design editors from national magazines and online outlets.