Sauza Tequila


Social Media Event Generating Buzz and Promoting Brand Affinity


Reach moms and introduce them to the Sauza Tequila brand.


  • An event that lays the foundation for brand affinity and loyalty.
  • Create and produce “Ladies Night In” parties in New York, Chicago and Los Angeles at the homes of influential, trend-setting bloggers hosted by Food Network star Marcela Vallodolid.


  • Parties featured live webcast, photo sharing and Twitter event component.
  • More than 3 million impressions via blog posts, Facebook, Twitter and Project You page views.