OUR STORY

Beyond PR Group is a Media Relations consulting firm founded in 2013 by Lisa Hanlon and Beth Feldman, leading experts in the parenting, consumer lifestyle and non-fiction entertainment communications industry.  Lisa and Beth met when Lisa was a Partner/Managing Director of a mid-sized PR firm and Beth was Vice President for the CBS Communications Group. From the time they first collaborated on a project, the two PR pros immediately clicked, and remain good friends to this day. 

Beyond PR Group consistently generates buzz that helps to build brand awareness and loyalty for new and established: consumer products and services, bestselling non-fiction authors (including parenting, health/wellness, lifestyle & cooking experts,) non-fiction television/film projects, streaming platforms and media personalities.

Via an extensive network of media connections, Beyond PR Group introduces clients to important members of the press to generate meaningful stories that result in greater brand recognition and engagement.

After over ten years of working together, Beth Feldman has returned to heading communications for a major television network, and Lisa Hanlon is continuing to operate Beyond PR Group as a senior level publicity consultant to leading brands and authors/experts.

Lisa Daniele Hanlon
Principal/Co-founder
Strategic Communications Specialist

Lisa is a consumer/lifestyle communications specialist with over 25-years experience of working with leading brands. 

Since partnering with Beth Feldman in 2010, she has co-managed or led Beyond PR Group clients and served as a media relations specialist & strategist for clients including Pinterest, The Great Courses Plus / Wondrium, Travels with Darley on PBS, The American Academy of Pediatrics, Moment, Orchestra USA, Sittercity, Lia Griffith, etc. Her leadership and efforts have landed broadcast, print and online feature press for clients on TODAY, Good Morning America, HLN, NPR, USA Today, CNN, Associated Press, The New York Times, Working Mother, Good Housekeeping, Better Homes & Gardens and VOGUE to name a few.

Lisa previously ran her own PR consulting firm, LDH Publicity, Inc., where she represented several authors and experts and worked as a senior publicity consultant for The American Academy of Pediatrics Publishing and the leading PR firm, Krupp Kommunications.

Prior to founding LDH Publicity, she spent 15 years as the Managing Director/Consumer Group and Founding Partner with Southard Communications, a national public relations firm. There she served as client lead and headed publicity efforts for major brands including Disney Publishing/FamilyFun Magazine, LeapFrog, Babies “R” Us/Toys “R” Us, Sony Electronics, Ringling Brothers and Barnum & Bailey – The Greatest Show On Earth, PBS Kids and American Express.  Lisa launched her career in PR as a senior account executive/ media specialist with Dorf & Stanton Communications/Shandwick where she represented brands including Sharp Electronics and Eastman Kodak.

Lisa has done it all – from special events and major product launches to strategic counseling. But the one area of communications she most enjoys is media relations, where she brings extensive experience – from working with hundreds of national and local media outlets and placing thousands of stories – to all clients. She thinks like a journalist, and has a strong instinct for what messages will play in the press.

Lisa holds a BS in Marketing and Communications from Cornell University, is a former president of Women in Toys and recipient of numerous awards in public relations. She lives in Westchester County with her husband, and together they have raised two wonderful children (currently a college student and a high school senior.) She has served for six consecutive years on the Board of Deacons (a volunteer position) at The Presbyterian Church of Mount Kisco, where she helped to organize and execute many events. For fun, she enjoys spending time with family and friends, photography, travel, cooking, fitness, music and gardening.

BETH FELDMAN
Co-founder

Beth Feldman founded Beyond PR Group with Lisa Hanlon in 2013.

In 2022, after a successful run at Beyond PR Group, Beth made the decision to return to a career as a TV network communications executive. She is currently the Senior Vice President of Network Communication for The CW Network where she oversees internal and external corporate communications and entertainment program publicity. She also currently serves as Vice President of Communications for the Networks division of Nexstar Media Inc.

Previous to Beyond PR Group,  Feldman served as Vice President for the CBS Communications Group where she spearheaded campaigns on behalf of the entertainment, marketing and consumer products divisions. With over 23 years experience in the entertainment industry, Feldman led a variety of media relations campaigns on behalf of talk shows, primetime series and specials including “Ricki Lake (1993),” “CSI: Crime Scene Investigation” and “The Amazing Race” as well as the finale campaign for “Everybody Loves Raymond.”

A pioneer in the mom blog community, Beth is also the founder of RoleMommy, a parenting blog network, online community and events company dedi cated to inspiring, entertaining empowering today’s busy parents to pursue their passion while raising a family.

As a nationally recognized parenting expert, Feldman was frequently interviewed by national and regional news media on career re-invention, social media, parenting tweens and work-life balance. She has appeared on broadcast news programs such as “Good Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and CW-11 Morning News and has been quoted as an expert resource by national news sources such as Associated Press and The New York Times. Feldman is the co-author of Peeing in Peace: Tales & Tips for Type A Moms (Sourcebooks) and is the author and editor of the humor anthology See Mom Run – Sidesplitting Essays from the World’s Most Harried Moms (Plain White Press).

Feldman also served as an adjunct professor in the Mass Communications department at Iona College. She holds a masters degree in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst. She currently lives in Westchester County with her husband and has raised two successful adult children.