Challenge

Build brand recognition for Lia Griffith as a nationally recognized DIY designer with regular appearances on local and national television, as well as a go-to expert for DIY ideas.

Solution

• Build Lia’s media reel with local TV segments.
• Find contributorship opportunities for Lia in online and print media.
• Secure national print and broadcast placements.

Results

• Secured multiple appearances for Lia Griffith in local TV segments around the country, including AM Northwest, New Day Northwest, Good Things Utah and Good Morning Texas.
• Secured a national Fourth of July TV segment on TODAY with Kathie Lee & Hoda, as well as an Easter segment with Sheinelle Jones and Al Roker.
• Secured multiple national TV segments on Hallmark’s Home & Family.
• Lia did a Facebook Live video from the National Stationery Show in NYC with House Beautiful that garnered over 38,000 views.
• Lia’s crafts and ideas featured in multiple articles, including Better Homes & Gardens, Woman’s Day and Associated Press.
• Arranged meetings for Lia Griffith with fashion, DIY and design editors from national magazines and online outlets.