Challenge:

Create PR Buzz for TilePix photo hanging tiles available @Walgreens and online via the TilePix app. Position TilePix vis-a-vis other established brands such as Mixtiles. Work around the inability to demonstrate the product in-person during COVID.

Solution:

• Create press and pitch content to support TilePix framed photo tiles and its one-of-a-kind magnetic mounting system available via Walgreens and the TilePix app.
• Zoom demos and product sampling (via product delivery) with press to create press opportunities with key consumer publications.
• Create collabs with lifestyle bloggers.

Results:

• Key digital placements in consumer outlets such as USA TODAY, BETTER HOMES & GARDENS and Yahoo!
• Collabs with Lifestyle Blogs such as Cool Mom Picks and Downtown Chic Moms, resulting in social media videos and TV Placements in important markets such as Good Day Tampa Bay.