Introduction of New App, Chime by Sittercity

Challenge:

Generate media exposure for a new app developed by Sittercity that provides a babysitting on demand service for parents in Chicago, Boston, Washington D.C. and Westchester.

Solution:

Identify influential bloggers and parenting influencers who could try out the service and share their experience with their readers. Influencers would also be pitched to local media for potential broadcast and/or print opportunities.

Results:

• Chime App reviewed by the New York Times – Parenting influencer Lyss Stern mentioned in the article.
• Key blogger influencers in Washington D.C. led to a significant number of Chime Bookings.
• Integration of a parenting influencer into WABC-TV broadcast segment devoted to Chime.
• Broadcast media coverage for Chime in Chicago on WGN-TV.