Challenge:

Generate local and national media buzz for Moment, an app to help one develop healthier screen time habits.

Solution:

• Give key press the opportunity to trial the Moment app. Arranged deskside meetings to demo app to key publications such as USA Today, Men’s Health, Good Housekeeping, Family Circle, etc.
• Create guest expert appearances/interviews for Moment’s co-founder and former Pinterest president, Tim Kendall. Tim spoke about his personal struggle with smartphone addiction and his inspiration to help others via the Moment app’s personalized coaching program.

Result (of only a 4-month campaign):

• A full-page feature story on Tim Kendall in Men’s Health.
• Moment featured on Good Morning America.
• Feature interviews with Tim Kendall on Buck it Podcast, Cheddar TV, KTLA Morning News, Windy City Live (Chicago), etc.