Building Brand Recognition in the US for World-Renowned Baby & Children’s Probiotic Supplements

Challenge:

Lead communications strategy and build PR program from the ground up for Biostime (baby & kids probiotics/prebiotics) and create powerful earned media opportunities.

Solution:

• Recruit and media train internal and external health and wellness experts as spokespeople.
• Introduce brand to influential editors at leading parenting and news outlets.
• Coordinate entries to nationally recognized award programs.
• Coordinate PR efforts for World Microbiome Day.

Results:

• Secure earned media opportunities in leading digital publications such as Good Housekeeping and Wellness with direct links to retail.
• Biostime Kids Multivitamin Fruity Bites is a 2026 Good Housekeeping Parenting Awards Winner.
• Create KOL paid editorial partnerships for broadcast and digital.