Introduction of the AAP Book, Raising Kids to Thrive, and Author, Dr. Ken Ginsburg
Challenge:
Generate national media buzz about AAP’s new book, Raising Kids to Thrive, and establish Dr. Ken Ginsburg as an authority on raising successful kids/teens via “Lighthouse Parenting.”
Solution:
- Secure placements for Dr. Ginsburg on national and regional media outlets to establish his adolescent development expertise.
- Distribute the book to parenting journalists and bloggers to review the book.
- Establish Raising Kids to Thrive as a need for parents of teens.
Result:
- Dr. Ken Ginsburg featured on national radio and television to discuss the book and “lighthouse parenting – Good Morning America, Fox & Friends, Home & Family, Armin Brott, NPR Radio.
- Dr. Ginsburg featured as an expert in online publications and blogs, such as Yahoo! Parenting, Parents.com, The New York Times “Motherlode” (2 Posts), Family Circle, top-noted review in Library Journal, over 30 blogger reviews via RoleMommy Network.
