Challenge:

Generate media exposure for a new wearable health technology for dogs pre and post-launch.

Solution:

Introduce Voyce at CES and identify influential media members to generate buzz about the product. When the product is available, have media members and influencers try the product on their own dogs to write about the experience.

Results:

• Voyce was named “Best of CES 2014” and received national media attention from various outlets, including Good Morning America, USA Today, CNN, Associated Press, PCWorld, Yahoo!, CNET, Washington Post, NBC News, and more.
• Voyce received local and national press from CE Week in New York, including NY1, CBS New York, Yahoo!, Fox News, Gizmag, and more.
• Voyce on-staff veterinarians featured as regular contributors for pet health articles, including numerous articles in Care.com
• Additional features of Voyce in national and local media, such as TODAY Show, Good Morning America, Fox News, Techlicious, Pet Age, US News and World Reports, Chicago Tribune, Chicago Sun Times, MSN, New York Post, Associated Press, San Jose Mercury News, Miami Herald, PC World, Charlotte Observer and more.