Meredith 360

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Generating Media Interest in Child ID Theft Product and Book, Bankrupt at Birth

Challenge:bankrupt

Secure regional and national media coverage on behalf of Meredith 360’s client, Intersections, and its new Child ID theft product and book, Bankrupt at Birth.

Solution:

Position Senior VP of Intersections as the leading theft expert/author. Develop a publicity campaign targeting radio, broadcast and print outlets in New York, Los Angeles, Chicago, Kansas City, Atlanta and Portland, as well as nationally syndicated radio and cable news outlets.

Result:

  • Secured national TV coverage for Joe Mason with HLN’s Evening Express and on Fox News Channel, as well as local coverage in all key cities.
  • Print placements with ┬áThe Chicago Sun-Times, Portland Oregonian, USA Today college blog, Westchester Family, among others.
  • Radio interviews for Joe Mason with the John Tesh Radio Show, as well as several regional stations in the key target cities.
  • Meredith 360 retained BeyondPR Group to handle public relations efforts on behalf of Intersections for 2013.