The Talk

A red and white logo for the talk

Furthering Awareness and Tune-In Via Targeted Live & Social Media Events

ChallengeA group of people sitting at tables with microphones.

Reach influential mom bloggers to integrate Word of Mouth buzz about the new talk show

Solution

Combination of online and in-person experiences.

  • Luncheons were held in New York City with bloggers prior to launch.

Arranged set visit in Los Angeles for approximately 20 bloggers and currently arranging luncheons in Boston and Philadelphia.A group of women posing for a picture.

  • Established “Twitter Tuesdays” and #TweetTheTalk where participants tweet during the show (generating millions of impressions each week). Feature bloggers on the show each Friday for their “Follow Friday” segment.
  • Integrated Talk co-host Sharon Osbourne profile in Project You and Role Mommy.
  • Furthered viral campaign with coordinated give-aways with 10 influential mom blogs, offering products worth over $1000 to one of their readers.

Result

Millions of impressions via blog postings,Twitter, Facebook and mainstream media.