DARLEY NEWMAN

Create PR Buzz for Travel Expert Darley Newman: the PBS series, TRAVELS WITH DARLEY and the TRAVELS WITH DARLEY Podcast on iHeart

Challenge:

A client since 2019, Beyond PR Group is charged with creating PR Buzz for  Darley Newman as well as for her TRAVELS WITH DARLEY PBS Series and iHeart Podcast.  Beyond PR Group has been generating publicity for Darley during and post-COVID.

A table with two bowls and one card on it.

Solution:

  • Create press and pitch content to support publicity outreach efforts tied to new seasons of TRAVELS WITH DARLEY (Seasons 10 & 11) as well as for the launch of the TRAVELS WITH DARLEY PODCAST.
  • Create press interview opportunities with Darley as a leading travel expert and TV personality.
A table with two bowls and one card on it.

Results:

  • Print & Digital placements such as  SUCCESS, The Boston Globe, The Washington Post, AARP, Conde Nast Traveler, etc.
  • Numerous LIVE TV interviews in major markets including Washington DC, Portland, Chicago, Miami, Las Vegas, Philadelphia, etc.
  • Coordinate efforts with local market travel bureaus when necessary.
A table with two bowls and one card on it.
A table with two bowls and one card on it.
A table with two bowls and one card on it.
A table with two bowls and one card on it.