Challenge:

Generate national media buzz about AAP’s new book, Raising and Organized Child, and generate exposure for  AAP author Damon Korb, MD as a top developmental pediatrician and trusted resource for parents.

Solution:

• Secure digital, print and broadcast interviews/appearances on national and regional media outlets to establish his expertise as a renowned developmental pediatrician on the topic of raising children to “think organized.”
• Create guest expert opportunities with TV, Radio and top
• parenting blogs.
• Create exposure for the new book “Raising An Organized Child” as a “must-have” for parents.

Results:

• Dr. Damon Korb  featured on national radio and television to discuss the book including TODAY with Hoda & Jenna (two appearances),  NPR “Here & Now”, SiriusXM Doctor Radio.
• Feature articles and interview for Dr. Korb with Parents Magazine, The Washington Post “On Parenting”, The New York Times “Well”, Motherly, Good Housekeeping.com, The Minimalists Podcast, etc.  
• Book is a best-seller.

Challenge:

Generate national media buzz about AAP’s new book, Raising Kids to Thrive, and establish Dr. Ken Ginsburg as an authority on raising successful kids/teens via “Lighthouse Parenting.”

Solution:

• Secure placements for Dr. Ginsburg on national and regional media outlets to establish his adolescent development expertise.
• Distribute the book to parenting journalists and bloggers to review the book.
• Establish Raising Kids to Thrive as a need for parents of teens.

Results:

• Dr. Ken Ginsburg featured on national radio and television to discuss the book and “lighthouse parenting ““ Good Morning America, Fox & Friends, Home & Family, Armin Brott, NPR Radio.
• Dr. Ginsburg featured as an expert in online publications and blogs, such as Yahoo! Parenting, Parents.com, The New York Times “Motherlode” (2 Posts), Family Circle, top-noted review in Library Journal, over 30 blogger reviews via RoleMommy Network.

Challenge:

Generate national media buzz about AAP’s new book, Congrats! You’re Having a Teen, by teen expert, leading pediatrician & founder of The Center for Parent & Teen Communication (Children’s Hospital of Philadelphia), Dr. Ken Ginsburg. Supported his PR team on behalf of the AAP in media placement efforts for the book.

Solution:

• Secure placements for Dr. Ginsburg on national and regional media outlets to build on  his teen development expertise.
• Create press materials and distribute the book to parenting journalists.
• Establish Congrats! You’re Having a Teen as the first book to encourage parents celebrate (vs. dread) the teen years and dispel harmful stereotypes.

Results:

• Dr. Ginsburg featured as an expert in leading national online outlets, such as The Washington Post, The New York Times and Your Teen
• Dr. Ken Ginsburg featured on national radio and television to discuss the book including Sirius XM Doctor Radio, Spawned Podcast, Good Day Washington DC and more.
• Book is a best-seller.

Challenge:

Generate national media buzz about AAP’s new book, Baby and Toddler Basics, and generate exposure for AAP spokesperson Dr. Tanya Altmann as a top pediatrician and trusted resource for parents.

Solution:

• Secure placements for Dr. Altmann on national and regional media outlets to establish her expertise as a renowned pediatrician
• Create contributor-ship opportunities for Dr. Altmann
• Distribute the book to parenting journalists and bloggers to review the book.

Results:

• Dr. Tanya Altmann  featured on national radio and television to discuss the book including The Doctors, “Live with Kelly and Ryan,” KTLA, NPR and SiriusXM.
• Feature article and interview for Dr. Altmann with Associated Press. Additional features in Pregnancy & Newborn, Parents.com, etc. 
• Dr. Altmann signed as a regular parenting contributor to The Washington Post.
• Over 30 blogger reviews via RoleMommy influencer Network.

Challenge:

Generate consumer publicity for strength training workout geared to kids 9+. Create awareness of the need for strength training among young athletes and drive parents to help their kids strength train at home vs. expensive training facilities.

Solution:

Position leading sports medicine physician and author, Jordan Metzl, MD FAAP, as the leading authority on strength training to prevent injury in young athletes. Generate publicity to educate parents and coaches about proper strength training and the benefits of Dr. Metzl’s IronKids workout.

Results:

• Feature article in The New York Times focusing on the workout, an interview with Dr. Metzl and injured kids who benefitted from the workout.TODAY segment with Dr. Metzl demonstrating the workout with young athletes.The AAP/Dr. Metzl program is steadily growing in use among young athletes, coaches and teams across the country.