BeyondPR Group is a full-service public relations consulting firm founded by leading experts in the parenting, consumer, lifestyle and entertainment PR industry. We enlist senior level specialists to generate buzz and build brand loyalty for new and established consumer products and services, bestselling authors, fashion industry specialists, lifestyle experts, television projects and media personalities.
Through an extensive network of media connections, BeyondPR Group introduces clients to important members of the media to generate meaningful placements that result in more brand recognition and better brand loyalty.
A pioneer in the mom blog community, Beth is also the founder of RoleMommy, a parenting blog network, online community and events company dedi cated to inspiring, entertaining empowering today’s busy parents to pursue their passion while raising a family.
Previously, Feldman served as Vice President for the CBS Communications Group where she spearheaded campaigns on behalf of the entertainment, marketing and consumer products divisions. With over 23 years experience in the entertainment industry, Feldman led a variety of media relations campaigns on behalf of talk shows, primetime series and specials including “Ricki Lake (1993),” “CSI: Crime Scene Investigation” and “The Amazing Race” as well as the finale campaign for “Everybody Loves Raymond.”
As a nationally recognized parenting expert, Feldman is frequently interviewed by national and regional news media on career re-invention, social media, parenting tweens and work-life balance. She has appeared on broadcast news programs such as “Good Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and CW-11 Morning News and has been quoted as an expert resource by national news sources such as Associated Press and The New York Times. Feldman is the co-author of Peeing in Peace: Tales & Tips for Type A Moms (Sourcebooks) and is the author and editor of the humor anthology See Mom Run – Sidesplitting Essays from the World’s Most Harried Moms (Plain White Press).
Feldman is currently an adjunct professor in the Mass Communications department at Iona College. She holds a masters degree in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst. She currently lives in Westchester County with her husband and two children.
Lisa Hanlon is a consumer/lifestyle publicity specialist with over 20 years experience working with leading brands. Since partnering with Beth Feldman in 2010, she has generated broadcast, print and online feature press for clients on TODAY, Fox News Channel, HLN, USA Today, CNN, Associated Press, The New York Times, American Baby, Parents, The Wall Street Journal, McClatchy Tribune, and AOL/The Huffington Post to name a few. She previously spent 15 years as a senior executive/founding partner and publicity director with Southard Communications, a national public relations agency. Prior to that, Lisa was a senior account manager/ media specialist with Dorf & Stanton Communications/Shandwick.
Throughout her successful career, Lisa has managed public relations campaigns for a wide range of companies from Eastman Kodak and Sony Electronics to Disney Publishing/FamilyFun Magazine, LeapFrog, The Ohio Art Company (Etch A Sketch), PBS Kids and American Express. Lisa has pretty much done it all – from special events and major product launches to strategic counseling. But the one area of public relations she most enjoys is media relations.
Prior to partnering with Feldman, Lisa headed up national media efforts and press tours for parenting brands/Southard clients including FamilyFun Magazine, Babies”R”Us/ Toys”R”Us and KinderCare Learning Centers. She has extensive experience working with hundreds of national and local media outlets. She has also consulted with major PR firms on media placement tied to leading authors and experts in the parenting field.
Lisa is a graduate of Cornell University, a former president of Women in Toys and recipient of numerous rewards in public relations. She lives in Westchester County with her spouse and two young children. For fun, she enjoys photography, cooking, kick-boxing and action movies.
Since starting with Beyond PR Group in 2014, Jake has worked on multiple facets of the media – print, digital and broadcast. His work has consisted of managing clients’ social media pages across multiple platforms; developing client events, including a fashion show for NYC Fashion Week and a national media tour for a book launch; and garnering local/national print, digital and broadcast media placements for entertainment, health, lifestyle and tech clients.
Jake’s design work with Beyond PR Group has included development and execution of social media campaigns, producing written and visual content for social media pages, and implementing strategies to improve community engagement. Jake has also managed client website content for local companies and experts in the New York City metro area, as well as for national launch campaigns. In addition, he has developed print and e-communications for various local and national campaigns in the fashion, entertainment, sports, health and lifestyle industries.
Prior to joining Beyond PR Group, Jake worked for five years as an in-house graphic designer for Scotsman Media Group then Syracuse Metropolitan Transportation Council, developing print and digital marketing materials for local and national brands with a focus on brand identity. Jake also works as a freelance designer, developing print and digital products, including websites, media kits, presentations and more.
Jake holds a masters degree in public relations from Iona College and a bachelors degree in graphic design communications from Philadelphia University. He currently lives in Westchester County.
Vicki Salemi is a media savvy writer and has penned thousands of bylines in numerous publications. She knows how to craft a pitch and cultivate a timely story in feeding editors what they want and when they need it. And with a corporate background as well, this hired gun effortlessly composes corporate bios, newsletters and media kits.
Her work has appeared repeatedly in The Chicago Tribune, The New York Post, Forbes.com, U.S. News & World report, CNBC European Business, AOL Health, Yahoo!, SheKnows, SUCCESS.com, Mediabistro, OKMagazine.com, Time Out New York, Metro newspapers, Cosmo for Latinas, Refinery29, Weight Watchers Magazine and many more print and online outlets. Her first magazine article was published in 1997, thereby making her an official published writer at the ripe old age of nine. (Kidding. She was really 10! Plus a few years.)
She is the author of The ABC’s of College Life and Big Career in the Big City, former creator/host/producer of MediabistroTV’s “Score That Job,” the former editorial director of startup CollegeRover.com and former brand ambassador for ClassesUSA.com, an Experian company. She’s also interviewed countless notable names ranging from Gloria Steinem to Derek Jeter to Pablo Picasso’s grandson. Actually, she conducted her very first celebrity interview with Angelina Jolie in 2003 (totally serious).
Ms. Salemi earned her bachelor’s degree in psychology from Lafayette College and management certificate from Cornell University’s School of Industrial & Labor Relations in NYC. She’s a member of The Newswomen’s Club of New York and the Publicity Club of New York.
Freelance Account Representative
Shelley Kapitulik has more than 10 years of corporate communication and public relations experience, including both in-house and agency positions. Clients and employers have included media and lifestyle companies such as CBS Television Network/CBS Corporation, Men’s Health magazine, Better Homes and Gardens magazine, the international TV broadcast of Times Square New Year’s Eve, LiveU, the Syndicated Network Television Association, The Weather Channel, CBS Watch! magazine, Air America Media, CABLEready, AmericanLifeTV Network, RHI Entertainment, ReelzChannel, Independent Features Film Festival and Whole Foods Market.
Kapitulik also has television production and entertainment industry experience, freelancing for ABC Sports as Assistant to the Production Manager, and working full-time at WLVI-TV, Tribune’s WB affiliate for more than two years. Working within the Creative Services department at the station, she handled programming, aided in public relations efforts, and staffed live television productions and promotional events.
She is a graduate of Emerson College in Boston, MA, with a bachelor of arts in TV/Video, and an undeclared public relations minor.
Freelance Account Representative
Rob Wheat has worked as an employee and consultant with Nintendo and Golin-Harris for the past 15 years (18 total), and has real-world experience in television, print and radio broadcasting. The Today Show, the New York Times, Wall Street Journal, Associated Press, USA Today and CNN are among the media outlets in which he garnered placements for Nintendo. He worked on the launch of the popular recruiting site Rivals.com, and shepherded Student Sports before they became ESPN Rise. Rob also has experience in health care, and his two most special stories lie in that realm: CNN on a boy getting his heart repaired, in which I coordinated all logistics, and TeamSmile – a non-profit dentist outreach that made it on NBC News with Brian Williams.
A freelance sports and feature writer, Rob continues to write for such publications as The Kansas City Star and has worked with the Los Angeles Daily News, Cincinnati Enquirer, LA Parent and MLB.com among other publications.
Fight Media Strategies is a full-service public relations and media training company helmed by TV veteran Barbara Fight who spent 20 years producing “Live with Regis and Kathie Lee” and “Martha Stewart.”
Barbara’s television domain included celebrities, newsmakers, lifestyle experts, authors, chefs, designers, medical professionals and pet and wildlife experts. She developed content, discovered new and exciting experts and sourced all products and services to be featured on air. She then created engaging, informative scripts for the show hosts.
Barbara media-trains clients for appearances on television, radio and speaking engagements, arming them with the strategic tools they need to deliver their message on point and in time. She also offers a game plan for making their media experience comfortable and exciting.