Furthering Awareness of the Isabella Rose Taylor Brand and Designer
Challenge:
Develop brand recognition for 13-year-old Isabella Rose Taylor the designer and the Isabella Rose Taylor fashion line.
Solution:
Media Appearances
- Segment on TODAY pairing Isabella with a NYFW designer as an understudy.
- Local television segments highlighting Isabella as the “13-year-old fashion prodigy.”
- Launch Fall and Spring Lines .
- Supported the launch of Isabella’s Spring line exclusively at Nordstrom.
- Launched the Isabella Rose Taylor Fall line at NYFW presented by Dell with her own featured runway show.
- Fast Company “Most Creative People in Business 2015” feature.
Speaking/Award Opportunities
- TedX Hollywood Talk
- National Retail Federation Foundation Award
- Dell Women in Business
- New York Fashion Camp
Results:
- National television appearances including TODAY, CNBC, MSNBC, FOX Business, CBS This Morning, Steve Harvey, Katie.
- Regional television appearances including WPIX, FOX5 New York, NY1 and ABC-KVUE.
- National publication appearances including The Associated Press, Latina Magazine, USA Today, The Washington Post, Teen Vogue, ELLE, Seventeen.
- Debut in New York Fashion Week attended by over 100 members of the media.
- Exclusive launch of the Isabella Rose Taylor Fall line in Nordstrom with launch events in multiple Nordstrom stores across the country.
