Isabella Rose Taylor

Logo with name FINAL-1

Furthering Awareness of the Isabella Rose Taylor Brand and Designer

Challenge:isabella-rose-taylor

Develop brand recognition for 13-year-old Isabella Rose Taylor the designer and the Isabella Rose Taylor fashion line.

Solution:

Media Appearances

  • Segment on TODAY pairing Isabella with a NYFW designer as an understudy.
  • Local television segments highlighting Isabella as the “13-year-old fashion prodigy.”
  • Launch Fall and Spring Lines .
  • Supported the launch of Isabella’s Spring line exclusively at Nordstrom. Screen+Shot+2015-01-27+at+11.56.31+AM
  • Launched the Isabella Rose Taylor Fall line at NYFW presented by Dell with her own featured runway show.
  • Fast Company “Most Creative People in Business 2015” feature.

Speaking/Award Opportunities

  • TedX Hollywood Talk
  • National Retail Federation Foundation Award
  • Dell Women in Business
  • New York Fashion Camprtr45kzi

Results:

  • National television appearances including TODAY, CNBC, MSNBC, FOX Business, CBS This Morning, Steve Harvey, Katie.
  • Regional television appearances including WPIX, FOX5 New York, NY1 and ABC-KVUE.
  • National publication appearances including The Associated Press, Latina Magazine, USA Today, The Washington Post, Teen Vogue, ELLE, Seventeen.
  • Debut in New York Fashion Week attended by over 100 members of the media.
  • Exclusive launch of the Isabella Rose Taylor Fall line in Nordstrom with launch events in multiple Nordstrom stores across the country.