Furthering Engagement Via Grassroots Marketing for KaBOOM Playground.

Challenge:

Reach influential philanthropic parenting bloggers to help build a playground in Los Angeles.

Solution:

Recruit parents and philanthropic bloggers from Los Angeles and around the country who were flown in to participate in the event.

Result:

Generated over 3 million impressions via social media outreach.

• Bloggers shared their story via Twitter, Facebook, blog posts and video.
• Photos from event were shared via Whirl, Twitter, Facebook and Flickr.