Furthering Engagement Via Grassroots Marketing for KaBOOM Playground.
Reach influential philanthropic parenting bloggers to help build a playground in Los Angeles.
Recruit parents and philanthropic bloggers from Los Angeles and around the country who were flown in to participate in the event.
Generated over 3 million impressions via social media outreach.
- Bloggers shared their story via Twitter, Facebook, blog posts and video.
- Photos from event were shared via Whirl, Twitter, Facebook and Flickr.