Social Media Event Generating Buzz and Promoting Brand Affinity
Reach moms and introduce them to the Sauza Tequila brand.
- An event that lays the foundation for brand affinity and loyalty.
- Create and produce “Ladies Night In” parties in New York, Chicago and Los Angeles at the homes of influential, trend-setting bloggers hosted by Food Network star Marcela Vallodolid.
- Parties featured live webcast, photo sharing and Twitter event component.
- More than 3 million impressions via blog posts, Facebook, Twitter and Project You page views.