Sauza Tequila

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Social Media Event Generating Buzz and Promoting Brand Affinity

ChallengesauzaEvent2

Reach moms and introduce them to the Sauza Tequila brand.

Solution

  • An event that lays the foundation for brand affinity and loyalty.
  • Create and produce “Ladies Night In” parties in New York, Chicago and Los Angeles at the homes of influential, trend-setting bloggers hosted by Food Network star Marcela Vallodolid.

Result

  • Parties featured live webcast, photo sharing and Twitter event component.
  • More than 3 million impressions via blog posts, Facebook, Twitter and Project You page views.