Furthering Awareness and Tune-In Via Targeted Live & Social Media Events

Challenge

Reach influential mom bloggers to integrate Word of Mouth buzz about the new talk show

Solution

Combination of online and in-person experiences.

• Luncheons were held in New York City with bloggers prior to launch.
• Arranged set visit in Los Angeles for approximately 20 bloggers and currently arranging luncheons in Boston and Philadelphia.
• Established “Twitter Tuesdays” and #TweetTheTalk where participants tweet during the show (generating millions of impressions ea
  ch week). Feature bloggers on the show each Friday for their “Follow Friday” segment.
• Integrated Talk co-host Sharon Osbourne profile in Project You and Role Mommy.
• Furthered viral campaign with coordinated give-aways with 10 influential mom blogs, offering products worth over $1000 to one of their readers.

Result

Millions of impressions via blog postings,Twitter, Facebook and mainstream media.